Greenz Policy

*This policy was last updated on April 15, 2026

Dear traders,

Today, we would like to take a moment to share with you the reason behind our focus on developing new products rather than upgrading existing ones, the problem we are facing, and how this leads to a new policy that has the potential to bring long-term benefits for both our valued customers and our team.

Why we need this change

Since day one, we have offered lifetime updates for every product. That means you receive all future updates and improvements for free. 

While this sounds ideal, it creates a hidden challenge for us as developers.

Each major update can take weeks or even months of programming, testing, and debugging. Our highly skilled programmers need to be well compensated for their hard work. 

As you see, under the “lifetime updates” model, software updates are free to customers but the cost of updating products is a big challenge to us.

More importantly, when we dedicate too much time and resources to maintaining existing products, we lose opportunities to build new innovations which are essential to sustain our revenue. 

As a company supporting 50,000+ traders worldwide, and with a sizable staff of ~30 talented people, we naturally face the pressure to generate healthy revenue to keep this system running smoothly.

The entire NinjaTrader world, including us, has followed the “lifetime updates” model simply because it is what traders are used to. It’s attractive in the short term, but over the long run, it causes harm to both customers and vendors.

It encourages quantity over quality, pushing vendors to constantly release new products rather than improving existing ones. That’s the exact cycle we want to break.

You might have noticed that we have been quite active in releasing new products. 

To be honest, it’s not driven by a desire to produce endless trading software, but rather by the reality that the lifetime model naturally pushes all vendors like us to the inevitable dependence on new releases for sustainability.

However, this is not the direction we truly want to go…

What we truly prefer

We don’t dream of owning 500+ or 1000+ products. In fact, we are far more pleased and comfortable maintaining a smaller lineup of products that we can continually refine and improve year after year.

This path is healthier for you as our treasured customers, and for us as a development team. 

To make it work, however, we must adopt a more sustainable model – one that helps finance our ongoing upgrades instead of forcing us to chase endless new launches.

Unchanged things

Before introducing and explaining the new model, we will need to make it  super clear about what's unchanged in the new model, so that you can rest assured.

In the new model:

• The software license is still perpetual. You can use the software version you purchase for as long as you want.
• The customer support is still lifetime. You will continue receiving our support for life.
• Free updates will be available for the major version you purchase (e.g., from v1.5 to v1.6).
• Discounted upgrades will be offered for moving to higher major versions (e.g., from v1 to v2).

Now it's time to introduce the new model…

Introducing “Greenz” 🌱

Starting 01 Nov 2025, we introduce a new model called Greenz, a sustainable way to keep our products evolving.

This is a standard approach in the global software industry, but perhaps new to NinjaTrader users.

When you purchase any software product of ours since 01 Nov 2025, it will come with 365 days of Greenz Time, which includes:

• Free remote assistance
• Enhanced customer support

Important notes: The Greenz model applies ONLY to new purchases made from 01 Nov 2025 onward.

A sincere closing note

This new model is not our own invention. In reality, it is a standard & healthy approach used across the global software industry – one that allows developers to focus on long-term quality, not short-term quantity.

However, we know this change may feel unfamiliar at first, especially if you’ve spent years in the NinjaTrader community where “lifetime updates” has been the norm.

We hope you understand that this transition is not driven by profit, but by necessity, as a step to ensure that we remain sustainable and we can constantly improve our products to serve customers much better for years to come.

Thank you so much for your sympathy, trust, and continued support.

Best,
ninZa.co Team

Have a question about the Greenz policy? Check out our FAQ for details.